There are really only a few ways to get your writing shared and build a following on social media. This is focused on Twitter, but is true across platforms:
1. Replies
Be a reply guy - it works. The mechanism involves finding a tweet that is doing well from someone with an overlapping audience and replying to it. Your reply should be thoughtful and add value (hopefully that goes without saying). If your reply is good, people reading through the comments will click through to your profile.
A few other points:
- You’re writing a net net, custom post replying to the original. Restating the original post or saying something like “completely agree” wont perform well. Anecdotally, sharing a personal experience will lead to the most click throughs to your profile.
- Reply to accounts of all sized, but think of replying to smaller accounts as making a friend and replying to larger accounts as growing your following.
2. Quote Tweets
When someone quote Tweets your post with their own commentary. Anecdotally, it doesn’t work as well with larger accounts (especially compared to replies). But you’re aiming to add additional commentary/value that supports the conversation.
3. Reposts
Your content has to be good enough, but if it is then people will repost it themselves. Before posting anything, think about these questions:
- Will people share it?
- Why should they share it?
- Do they identify with anything I am saying?
- Is it polarizing enough to spark discussion and get comments?
4. DMs
This works for people who are friends (who you’ve built a real relationship with). Otherwise, it’s spammy and annoying. Forward tweets and threads on to people through DMs and, if you’ve built up a good relationship, they’ll be happy to retweet it.
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Source: kortex writers bootcamp
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