The three point content ecosystem is:
- Short form content (tweets)
- Medium form content (threads)
- Long form content (blog posts and newsletters)
The goal is to follow a few keystone routines that lead you to produce 20-30 pieces of content per week in less than 4 total hours of writing time. It works like this:
1. Short form content
Short form content is text you write and post on social media to test out your ideas. Tweets are the best example, but Instagram and LinkedIn posts also fit in this category. With this type of content, you’re looking to post across a wider range of topics to test and see what works with your audience. When an idea or post performs well, you can can repurpose it upstream into medium and long form.
You’re aiming for ~15 short form posts per week.
2. Medium form content
Medium form content is where you expand on your initial ideas (short form), flushing them out to help build authority. Examples of medium form content include: threads, carousels, and longer LinkedIn posts. This is the kind of content that will probably have the biggest impact on growing your following.
You’re aiming for ~2 medium form posts per week.
3. Long form content
This is where you solidify an idea as part of you brand. Examples include blog posts, newsletters, and YouTube videos.
You’re aiming for at least 1 long form post per week.
Meta Data
Source: kortex writers bootcamp
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